Travis Martin is a Detroit-based designer, art director, and human who has spent his career helping brands better communicate through strategic art direction and design. As the Art Director of Floyd, he and his team are responsible for the visual language and overall voice of the brand. He’s worked previously with a wide array of clients and industries on everything from environmental design and retail expressions to high-level storytelling and complete brand overhauls. He has helped brands find their visual identity and professional sports teams change their image, developed merch capsules for artists and musicians, and launched products for sportswear giants. He strives for immediacy in his work with an aesthetic that draws inspiration from brutalism, fashion, popular culture, and the ephemera of early-aughts punk and hardcore. His work has been recognized by literally dozens of people across the internet.
Past clients and collaborators include:
Nike, Jordan Brand, UCLA, Columbia Sportswear, NBA, NFL, MLB, Steelcase, Miami University (OH), BMW, Arizona Coyotes (NHL), Lyft, Merrell, New Holland, Chaco, KIA, Religion Studio, Public School, and more.