︎

Travis Martin(TM) is a Detroit-based designer, art director, and human being who has spent his career helping brands better communicate through strategic art direction and design.
           As the Art Director of Floyd, he and his teammates are responsible for the design, visual language, and overall voice of the brand. He’s worked previously with a wide array of clients and industries on everything from environmental design and retail expressions to high-level storytelling and complete brand overhauls. He has helped brands establish their visual identity and professional sports teams change their image, designed merchandise and ephemera for artists and musicians, and launched products for sportswear giants.
            He strives to create a sense of immediacy in his work, with an aesthetic inspired by brutalism, fashion, popular culture, and the ephemera of early-aughts punk and hardcore. His work has been recognized by dozens of people across the internet.

Past Clients & Collaborators:

Nike, Jordan Brand, UCLA, Columbia Sportswear, NBA, MLB, NFL, Nike N7, Steelcase, BMW, Miami (OH), Lyft, Arizona Coyotes (NHL), Delta, Merrell, New Holland Brewing, Mind Over Matter Records, Chaco, KIA, Religion Studio, 160over90, Public School, Architects (UK), and more.

Contact:

Email, Text

Elsewhere:

Instagram, Twitter, Discogs, Tumblr

Recently Played:

Deafheaven - ‘Lonely People with Power’
Glare - ‘Sunset Funeral’
Glimmer - ‘Been Down’
Militarie Gun - ‘God Save the Gun’
Greet Death - ‘Die in Love’

© 2025

The Floyd Café
Art direction, design, and ephemera for Floyd’s temporary cafe space at the first annual Season Art Fair—photography courtesy of Daniel Ribar.
‘Bad for Basketball’
A self-initiated zine about the ‘Bad Boys’-era Detroit Pistons (1981-1991).
‘The Lodge’
Souvenir bumper stickers for my favorite stretch of road.
Architects (UK)
Poster and merch designs commissioned for the 2021 album, ‘For Those That Wish To Exist’.
The Shed Sale
Promotional posters for Floyd’s annual Shed Sale (2024).
Hollowed Body
Art direction and design concept for ‘Condemnation of the Empty Flesh’.
Floyd
Wordmark, campaign creative, and event branding for the launch of the ‘Soft Serve’ Sectional—photography courtesy of Carbon Stories.
REVOKE
A zine exploring the relationship between art and music.
Floyd
Art direction & campaign design for the launch of ‘The Squishy Chair’.
Purse Candy
Concept artwork for the EP, ‘Ma’am’.
Floyd
Art direction & design for a collaboration with Gere Kavanugh.
Re.Source
Wordmark for a line of sustainable packaging.
Religion Studio
Brand development, art direction, and design.
Detroit, A Portrait
Typography and poster design, self-initiated.
Floyd
Campaign creative and brand evolution.
Live Nation
Posters for 20 Monroe Live (2017-19)
Nike Baseball
Campaign proposal for the 2017 MLB season.
LFFF
Poster for a hyper-local, invite-only film festival.
Floyd
Launch campaign art direction and design for a new sectional.
Self-Initiated
Artwork for various playlists and mixtapes.
Chaco
Campaign creative, art direction, and photography direction. Photography by Logan Zillmer, styling by Grace Kelly.
Nike N7
Campaign creative and design for Spring/Summer 2017.
MISC.
Self-initiated design explorations.
Religion Studio
Artwork concepts for their 'Artist Mix Series'.

Travis Martin(TM) is a Detroit-based designer, art director, and human being that has spent his career helping brands better communicate through strategic art direction and design.
        As the Art Director of
Floyd
, he and his team are responsible for the design, visual language, and overall voice of the brand. He’s worked previously with a wide array of clients and industries on everything from environmental design and retail expressions to high-level storytelling and complete brand overhauls. He has helped brands establish their visual identity and professional sports teams change their image, designed merchandise for artists and musicians, and launched products for sportswear giants.
         He strives to create a sense of immediacy in his work, with an aesthetic inspired by brutalism, fashion, popular culture, and the ephemera of early-aughts punk and hardcore. His work has been recognized by dozens of people.

Past Clients & Collaborators

Nike, Jordan Brand, UCLA, Columbia Sportswear, NBA, MLB, NFL, Nike N7, Steelcase, BMW, Miami (OH), Lyft, Arizona Coyotes (NHL), Delta, Merrell, New Holland Brewing, Mind Over Matter Records, Chaco, KIA, Religion Studio, 160over90, Public School, Architects (UK), and more.

Contact

Email, Text

Elsewhere

Instagram, Twitter, Discogs, Tumblr

Recently Played

Deafheaven - ‘Lonely People with Power’
Glare - ‘Sunset Funeral’
Glimmer - ‘Been Down’
Militarie Gun - ‘God Save the Gun’
Greet Death - ‘Die in Love’


© 2025

To view select work, please browse on a desktop or tablet.