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Travis Martin is a Detroit-based designer, art director, and human being. He works within brand systems to craft meaningful, engaging narratives.
        Formerly the Head of Brand Design for FLOYD, where he was responsible for the design, visual language, and overall voice of the brand. He worked across multiple disciplines to drive brand messaging and expanded upon their existing identity to develop a modular brand ecosystem for use across digital and physical applications.
        Prior to FLOYD, he worked at a number of agencies in Michigan, California, and Oregon for commercial clients like Nike, Steelcase, Arizona Coyotes, UCLA, Merrell, and Chaco.
         He began his practice designing flyers, merchandise, and album packaging for other independent musicians while touring in the early aughts. Since then, he’s worked with clients that range from independent record labels to global furniture manufacturers on everything from production design to retail expressions, multichannel campaigns, and holistic rebrands.
        Inspired by the principals of brutalism and aesthetics of both sports and hardcore music—his work is economical by design, communicating with a sense of urgency and immediacy. His work has been recognized by dozens of people across the internet.

Past Clients & Collaborators:

Nike, Steelcase, Arizona Coyotes, UCLA, Merrell, Chaco, Columbia Sportswear, Jordan Brand, Nike N7, NBA, MLB, NFL, Miami University (OH), Delta Airlines, New Holland Brewing, Lyft, BMW, KIA, Religion Studio, FLOYD, Public School, 160over90, Architects (UK), Mind Over Matter Records and more.

Contact:

Email, Text

Elsewhere:

Instagram, Twitter, Discogs, Tumblr

Recently Played:

Deafheaven - ‘Lonely People with Power’
Glare - ‘Sunset Funeral’
Glimmer - ‘Been Down’
Militarie Gun - ‘God Save the Gun’
Greet Death - ‘Die in Love’

© 2026

The Floyd Café
Art direction, design, and ephemera for Floyd’s temporary cafe space at the first annual Season Art Fair—photography courtesy of Daniel Ribar.
‘Bad for Basketball’
A self-initiated zine about the ‘Bad Boys’-era Detroit Pistons (1981-1991).
‘The Lodge’
Souvenir bumper stickers for my favorite stretch of road.
Architects (UK)
Poster and merch designs commissioned for the 2021 album, ‘For Those That Wish To Exist’.
The Shed Sale
Promotional posters for Floyd’s annual Shed Sale (2024).
Hollowed Body
Art direction and design concept for ‘Condemnation of the Empty Flesh’.
Floyd
Wordmark, campaign creative, and event branding for the launch of the ‘Soft Serve’ Sectional—photography courtesy of Carbon Stories.
REVOKE
A zine exploring the relationship between art and music.
Floyd
Art direction & campaign design for the launch of ‘The Squishy Chair’.
Purse Candy
Concept artwork for the EP, ‘Ma’am’.
Floyd
Art direction & design for a collaboration with Gere Kavanugh.
Re.Source
Wordmark for a line of sustainable packaging.
Religion Studio
Brand development, art direction, and design.
Detroit, A Portrait
Typography and poster design, self-initiated.
Floyd
Campaign creative and brand evolution.
Live Nation
Posters for 20 Monroe Live (2017-19)
Nike Baseball
Campaign proposal for the 2017 MLB season.
LFFF
Poster for a hyper-local, invite-only film festival.
Floyd
Launch campaign art direction and design for a new sectional.
Self-Initiated
Artwork for various playlists and mixtapes.
Chaco
Campaign creative, art direction, and photography direction. Photography by Logan Zillmer, styling by Grace Kelly.
Nike N7
Campaign creative and design for Spring/Summer 2017.
MISC.
Self-initiated design explorations.
Religion Studio
Artwork concepts for their 'Artist Mix Series'.

Travis Martin(TM) is a Detroit-based designer, art director, and human being that has spent his career helping brands better communicate through strategic art direction and design.
        Formerly the Head of Brand Design for FLOYD
, where he was responsible for the design, visual language, and overall voice of the brand. He worked across multiple disciplines to drive brand messaging and expanded upon their existing identity to develop a modular brand ecosystem for use across digital and physical applications.
         Prior to FLOYD, he worked at a number of agencies in Michigan, California, and Oregon for commercial clients like Nike, Steelcase, Arizona Coyotes, UCLA, Merrell, and Chaco.
         He began his practice designing flyers, merchandise, and album packaging for other independent musicians while touring in the early aughts. Since then, he’s worked with clients that range from independent record labels to global furniture manufacturers on everything from production design to retail expressions, multichannel campaigns, and holistic rebrands.
         Inspired by the principals of brutalism and aesthetics of both sports and hardcore music—his work is economical by design, it communicates with a sense of urgency and immediacy.

Past Clients & Collaborators

Nike, Jordan Brand, UCLA, Columbia Sportswear, NBA, MLB, NFL, Nike N7, Steelcase, BMW, Miami (OH), Lyft, Arizona Coyotes (NHL), Delta, Merrell, New Holland Brewing, Mind Over Matter Records, Chaco, KIA, Religion Studio, 160over90, Public School, Architects (UK), and more.

Contact

Email, Text

Elsewhere

Instagram, Twitter, Discogs, Tumblr

Recently Played

Deafheaven - ‘Lonely People with Power’
Glare - ‘Sunset Funeral’
Glimmer - ‘Been Down’
Militarie Gun - ‘God Save the Gun’
Greet Death - ‘Die in Love’


© 2025

To view select work, please browse on a desktop or tablet.