Travis Martin is a graphic designer and art director who creates both commercial and editorial work for a variety of clients and industries. Currently living and working in Michigan, his work is built on strategy, clarity, and sad music.
.

Travis Martin is a graphic designer and art director who creates both commercial and editorial work for a variety of clients and industries. Currently living and working in Michigan, his work is built on strategy, clarity, and sad music.
2017

‘Dare To Rise’
     Art and creative direction
for Nike N7’s SS17 collection.



Nike’s N7 Fund benefits and celebrates Native American and Aboriginal communities. Every year, Nike and N7 release a collection based on the heritage of their athletes.

For Spring ’17, our team had the privilige to collaborate with Nike, developing the identity and visual language for the campaign–centered around NHL player Jordan Nolan (Ojibwe) and Olympic Gymnast Ashton Locklear (Lumbee).
 
Our team established creative and art direction for the campaign and delivered a toolkit of materials and guidelines for retail, display, and digital experiences.

We also created a seeding kit for key ambassadors.




2020

Dragon’s Milk
     Strategy, creative direction, and
storytelling for New Holland Brewing.



Dragon’s Milk is the fastest-growing, and most well-known beer in New Holland’s roster.

In late 2019, we began working with New Holland to establish Dragon’s Milk as a brand onto itself through branded social media content and strategy.  We developed a new verbal and visual voice through photography, copywriting, and art direction.




2019

‘Say Hello’
     Art direction, photo styling
and design for Chaco SS’19.



With technical sandals making a surge in 2019, our client saw an opportunity to speak into the market.

Tasked with creating a unique extension of Chaco’s new brand, we developed a surreal set of landscapes that married Chaco’s home in the outdoors with their place in fashion.
 




2020

Emergency Ventilator Kits
      Strategy, art direction and web
design for Rapids Venture.



In response to the COVID-19 pandemic, Rapids Venture and their partners developed an open source auxiliary mask system to help aid overloaded hospitals.

Along with our development partner, Might in the Midwest, we worked with their team to get to market as quickly as possible.
 
View the website here.




2017

‘Unwrite Everything’
     Proposed campaign for
Nike Baseball’s 2017 season.



Strategy, creative direction, and design comissioned by Nike.

We were asked to present a concept for their 2017 baseball campaign that would serve as a departure from the norm.

Focusing on the newest generation of MLB stars, we developed a brand story around their energy and exuberance, celebrating their disregard for the game’s unwritten rules.
 




2015

‘Every/One’
     Branding, strategy, and programming
for a campus-wide initiative at UCLA.



We were approached by UCLA to help combat rising tensions and prejudice in the campus community, specifically micro-aggressions.

What we created was Every/One, a series of events—pop-up activations, speaker programs, open dialogue initiatives, dinners, and more to encourage micro-connections throughout the university.

Learn more about Every/One here




2015

‘A Pack Apart’
     Creative direction, strategy,
and design for the Arizona Coyotes.



Aiming to shed years of uncertainty and poor fan engagement, the team asked us to help them move in a new direction.

I served as creative lead on a team that developed a brand new voice and visual language to support a change in both ownership and team mentality.

The work was highlighted by Fox Sports, ESPN, and USA Today.  




2015

REVOKE
    A publication about the intersection
of music and the visual arts.



A self-commissioned one-of-one zine featuring interviews with, and artwork by, artists and musicians like Nick Steinhardt (Touché Amoré), Matt Maust (Cold War Kids), Chris Fox, Austin Kihn (Mind Over Matter) and others about their process, inspiration, art, music, and their
thoughts on the relationship between the mediums.




2017

‘Want It All’
     Production design and art direction
for the retail launch of Nike x NBA.



I was lead designer of a team that helped implement Nike’s ‘Want It All’ campaign across their largest retail accounts.

We worked to develop branded retail experiences and aided in final direction of campaign creative for one of Nike’s biggest launches in recent history.




2016

Space Jam
      Retail, environmental and
production design for Jordan Brand.



To celebrate the release of the ‘Space Jam’ XIs, Jordan Brand commissioned our team to create a variety of experential retail displays across a number of stores.




2016

Lionheart Grooming Co.
    Brand development, art direction,
and package design.



An all-natural personal care company where each batch is produced and packaged by hand, without ego or pretense.

I worked closely with the owner to develop a humble, approachable brand that allows the product to speak for itself.




(Ongoing)

'Some Nights'
     An unorganized series of
art and design work.



A miscellaneous of collection of self-intiated explorations and comissions.



Mark

2013

FOLLOW
     Creative direction, branding,
and apparel design.



I served as creative director and designer for an apparel and dry goods company, working on everything from brand development, creative and art direction to product design.
Homepage
Currently accepting new projects and proposals. If you’re interested in collaborating, let's chat.    Currently accepting new projects and proposals. If you’re interested in collaborating, let's chat.    Currently accepting new projects and proposals. If you’re interested in collaborating, let's chat.