Travis Martin is an art director and designer whose work is influenced by loud music and popular culture.
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Travis Martin is an art director and designer.    
2020

‘Bad for Basketball’
       A self-initiated zine celebrating the ‘Bad Boys’-era Detroit Pistons (1981-1991).


 
Paying homage to one of the greatest, most–hated, and most underrated teams in NBA history, the Bad Boy era Detroit Pistons. 

Partially inspired by their depiction in The Last Dance, this zine is meant to celebrate a team that embodied a city like none other.


2020

'Bad for Basketball'
A self-initiated zine celebrating the ‘Bad Boys’-era Detroit Pistons (1981-1991).



Paying homage to one of the greatest, most–hated, and most underrated teams in NBA history, the Bad Boy era Detroit Pistons.

Partially inspired by their depiction in The Last Dance, this zine is meant to celebrate a team that embodied a city like none other.
2020

Dragon’s Milk
       Strategy, creative direction, and storytelling for New Holland Brewing.



In late 2019, we began working with New Holland to establish Dragon’s Milk, their most well-known offering, as a brand of its own through a new holistic campaign - starting with social media.

We developed a new verbal and visual voice through photography, copywriting, and art direction.


2020

Dragon’s Milk
Strategy, creative direction, and storytelling for New Holland Brewing.



In late 2019, we began working with New Holland to establish Dragon’s Milk, their most well-known offering, as a brand of its own through a new holistic campaign - starting with social media.

We developed a new verbal and visual voice through photography, copywriting, and art direction.
2017

‘Dare To Rise’
       Art and creative direction for Nike’s SS’17 capsule.



Nike’s N7 Fund benefits and celebrates Native American and Aboriginal communities. Every year, Nike and N7 release a collection based on the heritage of their athletes.

For Spring ’17, our team collaborated with Nike, developing the identity and visual language for the campaign–centered around NHL player Jordan Nolan (Ojibwe) and Olympic Gymnast Ashton Locklear (Lumbee).
 
We established creative and art direction for the campaign and delivered a toolkit of materials and guidelines for retail, display, and digital experiences.

We also developed a seeding kit for key ambassadors.


2017

'Dare to Rise'
Art and creative direction for Nike’s SS’17 capsule.



Nike’s N7 Fund benefits and celebrates Native American and Aboriginal communities. Every year, Nike and N7 release a collection based on the heritage of their athletes.

For Spring ’17, our team collaborated with Nike, developing the identity and visual language for the campaign–centered around NHL player Jordan Nolan (Ojibwe) and Olympic Gymnast Ashton Locklear (Lumbee).

We established creative and art direction for the campaign and delivered a toolkit of materials and guidelines for retail, display, and digital experiences.

We also developed a seeding kit for key ambassadors.
2019

‘Say Hello’
       Art direction, photo styling and design for Chaco SS’19.



With the popularity of technical footwear growing, our client saw an opportunity to speak to a new audience.

Tasked with creating a unique extension of an evolving brand, we created a surrealist world of colorful landscapes that married Chaco’s home in the outdoors with an editorial approach.


2019 

'Say Hello'
Art direction, photo styling and design for Chaco SS’19.



With the popularity of technical footwear growing, our client saw an opportunity to speak to a new audience.

Tasked with creating a unique extension of an evolving brand, we created a surrealist world of colorful landscapes that married Chaco’s home in the outdoors with an editorial approach.
2017

REVOKE
       Revoke is a self-commissioned one-of-one zine featuring interviews with—and artwork from—artists and musicians whose work marries audio and visual expression.

With contributions from Nick Steinhardt (Touché Amoré), Matt Maust (Cold War Kids), Chris Fox, Austin Kihn (Mind Over Matter) and others; the book looks at process, inspiration, influence, and artists' thoughts on the relationship between the two mediums.


2017

REVOKE
A publication about the intersection of art and music.



Revoke is a self-commissioned one-of-one zine featuring interviews with—and artwork from—artists and musicians whose work marries audio and visual expression.

With contributions from Nick Steinhardt (Touché Amoré), Matt Maust (Cold War Kids), Chris Fox, Austin Kihn (Mind Over Matter) and others; the book looks at process, inspiration, influence, and artists' thoughts on the relationship between the two mediums.
2017

‘Unwrite Everything’
       Proposed campaign for Nike Baseball’s 2017 season.



We were commissioned by Nike Baseball to present a campaign concept for the 2017 season that could infuse some much-needed energy into the sport.

For many, baseball has an outdated tradition of etiquette and behavior. Focusing on the players who play the loudest, we developed a campaign around their spirit and exuberance, celebrating their disregard for the game’s unwritten rules.


2017

'Unwrite Everything'
Proposed campaign for Nike Baseball’s 2017 season.



We were commissioned by Nike Baseball to present a campaign concept for the 2017 season that could infuse some much-needed energy into the sport.

For many, baseball has an outdated tradition of etiquette and behavior. Focusing on the players who play the loudest, we developed a campaign around their spirit and exuberance, celebrating their disregard for the game’s unwritten rules.
2015

‘Every/One’
     Branding, strategy, and programming for a campus-wide initiative at UCLA.



In 2014, we were approached by UCLA to help combat rising tensions and prejudice in the campus community, specifically micro-aggressions.

We partnered with the university to develop a program that facilitated dialogue and celebrated the university's long history of social awareness, activism, and diversity.

We created Every/One, a series of events—pop-up activations, speaker programs, open dialogue initiatives, dinners, and more to encourage micro-connections throughout the university.

Learn more about Every/One here


2015

'Every/One'
Branding, strategy, and programming for a campus-wide initiative at UCLA.



In 2014, we were approached by UCLA to help combat rising tensions and prejudice in the campus community, specifically micro-aggressions.

We partnered with the university to develop a program that facilitated dialogue and celebrated the university's long history of social awareness, activism, and diversity.

We created Every/One, a series of events—pop-up activations, speaker programs, open dialogue initiatives, dinners, and more to encourage micro-connections throughout the university.

Learn more about Every/One here.
2015

‘A Pack Apart’
       Creative direction, strategy, and design for the Arizona Coyotes.



Aiming to shed years of uncertainty and poor engagement, the team was ready to move in a new direction.

I acted as lead creative and designer for a campaign that brought a new attitude and energy to the desert.

The work was highlighted by Fox Sports, ESPN, and USA Today.


2015

'A Pack Apart
Creative direction, strategy, and design for the Arizona Coyotes.



Aiming to shed years of uncertainty and poor engagement, the team was ready to move in a new direction.

I acted as lead creative and designer for a campaign that brought a new attitude and energy to the desert.

The work was highlighted by Fox Sports, ESPN, and USA Today.
2017

‘Want It All’
       Production design and art direction for the retail launch of Nike x NBA.



My team and I helped implement Nike’s ‘Want It All’ campaign across their largest retail accounts.

We worked with our brand partners to develop retail experiences, create campaign extensions, and aid in final direction of creative for one of Nike’s biggest launches in recent history.


2017

'Want It All'
Production design and art direction for the retail launch of Nike x NBA.



My team and I helped implement Nike’s ‘Want It All’ campaign across their largest retail accounts.

We worked with our brand partners to develop retail experiences, create campaign extensions, and aid in final direction of creative for one of Nike’s biggest launches in recent history.
(Ongoing)

'Some Nights'
       An unorganized series of art and design work.



A miscellaneous collection of posters, prints, apparel, and more; both self-initiated and commissioned.


(Ongoing)

Some Nights
An unorganized series of art and design work.



A miscellaneous collection of posters, prints, apparel, and more; both self-initiated and commissioned.