Merch designs for the album, ‘For Those That Wish To Exist’.
Bad for Basketball
A zine about the ‘Bad Boys’ era of the Detroit Pistons (1986-1992).
FLOYD
Campaign creative and brand evolution.
Hollowed Body
Art direction and design for ‘Condemenation of the Empty Flesh’.
REVOKE
A zine exploring the relationship between art and music.
FLOYD
Campaign design for the launch of The Squishy Chair.
Religion Studio
Brand development, art direction and design.
Detroit
Poster design and typography.
FLOYD
Campaign direction and design for Sink Down.
Live Nation
Posters for 20 Monroe Live (2017-19).
FLOYD
Posters for the annual Shed Sale.
Lawndale Film Festival
Poster for a hyper-local, invite-only film series.
Playlists
Artwork for various playlists and mixtapes.
Nike Baseball
Campaign proposal for the 2017 MLB season.
Chaco
Campaign creative and photography direction.
Misc.
Typography explorations.
Religion Studio
Artwork concepts for their 'Artist Mix Series'.
Nike N7
Campaign creative for Spring/Summer 2017.
Travis Martin(TM) is a Detroit-based designer, art director, and human being. He has spent his career helping brands better communicate through strategic art direction and design. As the Art Director of Floyd, he and his team are responsible for the design, visual language, and overall voice of the brand. He’s worked previously with a wide array of clients and industries on everything from environmental design and retail expressions to high-level storytelling and complete brand overhauls. He has helped brands establish their visual identity and professional sports teams change their image, designed merchandise for artists and musicians, and launched products for sportswear giants. He strives to create a sense of immediacy in his work, with an aesthetic inspired by brutalism, fashion, popular culture, and the ephemera of early-aughts punk and hardcore. His work has been recognized by dozens of people across the internet.
Past Clients & Collaborators
Nike, Jordan Brand, UCLA, Columbia Sportswear, NBA, MLB, Nike N7, NFL, Steelcase, BMW, Miami (OH), Lyft, Arizona Coyotes (NHL), Merrell, New Holland Brewing, Mind over Matter Records, Chaco, KIA, Religion Studio, 160over90, Public School, Architects (UK), and more.
Slowdive - ‘everything is alive’
Bon Iver - ‘SABLE,’
Leaving Time - ‘Angel in the Sand’
Cold Gawd - ‘I’ll Drown On This...’
Robinson - ‘The Great City’
To view select work, please browse on a desktop or tablet.