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Travis Martin(TM) is a Detroit-based designer, art director, and human being that has spent his career helping brands better communicate through strategic art direction and design.
        As the Art Director of
Floyd
, he and his team are responsible for the design, visual language, and overall voice of the brand. He’s worked previously with a wide array of clients and industries on everything from environmental design and retail expressions to high-level storytelling and complete brand overhauls. He has helped brands establish their visual identity and professional sports teams change their image, designed merchandise for artists and musicians, and launched products for sportswear giants.
         He strives to create a sense of immediacy in his work, with an aesthetic inspired by brutalism, fashion, popular culture, and the ephemera of early-aughts punk and hardcore. His work has been recognized by dozens of people across the internet.

Past Clients & Collaborators

Nike, Jordan Brand, UCLA, Columbia Sportswear, NBA, MLB, NFL, Nike N7, Steelcase, BMW, Miami (OH), Lyft, Arizona Coyotes (NHL), Delta, Merrell, New Holland Brewing, Mind Over Matter Records, Chaco, KIA, Religion Studio, 160over90, Public School, Architects (UK), and more.

Contact

Email, Text, WNW

Elsewhere

Instagram, Twitter, Discogs, Tumblr

Recently Played

Deafheaven - ‘Lonely People with Power’
Bon Iver - ‘SABLE, fABLE’
Deftones - ‘Ohms’
Militarie Gun - ‘Life Under the Gun’
High Vis - ‘Guided Tour’

© 2025

‘Soft Serve’

Wordmark for Floyd’s new Soft Serve Sectional.

‘Bad for Basketball’

A zine about the ‘Bad Boys’-era Detroit Pistons.

SHED SALE

Posters for Floyd’s annual Shed Sale.

Architects (UK)

Commissions for the album, ‘For Those That Wish To Exist’.

FLOYD

Campaign creative for the launch of The Squishy Chair.

Hollowed Body

Art direction and design for ‘Condemnation of the Empty Flesh’.

FLOYD

Art direction & design for a collaboration with Gere Kavanugh.

Purse Candy

Concept artwork for the EP, ‘Ma’am’.

REVOKE

A zine exploring the relationship between art and music.

Religion Studio

Brand development, art direction, and design.

Detroit

Typography and poster design.

FLOYD

Campaign creative and brand evolution.

Live Nation

Posters for 20 Monroe Live (2017-19)

Lawndale Film Fest

Poster for a hyper-local, invite-only film festival.

‘Sink Down’

Launch campaign direction and design.

Playlists

Artwork for various playlists and mixtapes.

Nike Baseball

Campaign proposal for the 2017 MLB season.

Chaco

Campaign creative and photography direction.

MISC.

Self-initiated design explorations.

Religion Studio

Artwork concepts for their 'Artist Mix Series'.

Nike N7

Campaign creative for S/S 2017.

Travis Martin(TM) is a Detroit-based designer, art director, and human being. He has spent his career helping brands better communicate through strategic art direction and design.
        As the Art Director of Floyd, he and his team are responsible for the design, visual language, and overall voice of the brand. He’s worked previously with a wide array of clients and industries on everything from environmental design and retail expressions to high-level storytelling and complete brand overhauls. He has helped brands establish their visual identity and professional sports teams change their image, designed merchandise for artists and musicians, and launched products for sportswear giants.
         He strives to create a sense of immediacy in his work, with an aesthetic inspired by brutalism, fashion, popular culture, and the ephemera of early-aughts punk and hardcore. His work has been recognized by dozens of people across the internet.


Past Clients & Collaborators

Nike, Jordan Brand, UCLA, Columbia Sportswear, NBA, MLB, Nike N7, NFL, Steelcase, BMW, Miami (OH), Lyft, Arizona Coyotes (NHL), Merrell, New Holland Brewing, Mind over Matter Records, Chaco, KIA, Religion Studio, 160over90, Public School, Architects (UK), and more.


Contact

Email, Text, WNW

Elsewhere

Instagram, Twitter, Discogs, Tumblr

Recently Played

Deafheaven - ‘Lonely People with Power’
Bon Iver - ‘SABLE, fABLE’
Deftones - ‘Ohms’
Militarie Gun - ‘Life Under the Gun’
High Vis - ‘Guided Tour’


To view select work, please browse on a desktop or tablet.