(2015)
‘A Pack Apart’
A shift in attitude for the Arizona Coyotes.
After years of uncertainty and poor engagement, the team needed an unapologetic new voice.
The team had spent years trying to fit into the sports landscape and prove that they belonged. Instead, we turned that outsider mentality into a point of pride–developing a gritty new brand inspired by their diehard fanbase.
Agency
160over90
Role(s)
Creative Strategy
Art Direction / Design
Press
Fox Sports
ESPN
USA Today
A shift in attitude for the Arizona Coyotes.
After years of uncertainty and poor engagement, the team needed an unapologetic new voice.
The team had spent years trying to fit into the sports landscape and prove that they belonged. Instead, we turned that outsider mentality into a point of pride–developing a gritty new brand inspired by their diehard fanbase.
160over90
Creative Strategy
Art Direction / Design
Fox Sports
ESPN
USA Today