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Arizona Coyotes

A Pack Apart

Creative direction, branding, and strategy for the Coyotes’ 2015 re-positioning. Created as a Designer at 160over90.

I served as creative lead on a team that developed a brand new voice and visual language to support a change in both ownership and team mentality.

Agency: 160over90
ECD: Tammo Walter
CD: Kyle Arango, Sean Wood
Copywriter: Nick Micale