Travis Martin
Art direction and design
Info, List        
Travis Martin
(2015)

‘A Pack Apart’
      A shift in attitude for the Arizona Coyotes.

After years of uncertainty and poor engagement, the team needed an unapologetic new voice.

The team had spent years trying to fit into the sports landscape and prove that they belonged. Instead, we turned that outsider mentality into a point of pride–developing a gritty new brand inspired by their diehard fanbase.



Agency
160over90

Role(s)
Creative Strategy
Art Direction / Design

Press
Fox Sports
ESPN
USA Today