Arizona Coyotes
A Pack Apart
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Art Direction
Branding
Strategy
Branding
Strategy
A re-brand for the NHL's Arizona Coyotes – a team that's faced trials and tribulations unmatched in professional sports.
As a result, the team had developed a reputation they were eager to shake.
Tasked with developing a multi-season campaign that could shift their reputation, we chose to celebrate the resilience of their underdog fanbase: a counter-cultural group who passionately followed a team many would argue were out of place.
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Credits
Agency: 160over90, Newport Beach
Executive Creative Director: Tammo Walter
Creative Director: Kyle Arango, Sean Wood
Copywriter: Nick Micale
Agency: 160over90, Newport Beach
Executive Creative Director: Tammo Walter
Creative Director: Kyle Arango, Sean Wood
Copywriter: Nick Micale