︎Art direction and design









‘A Pack Apart’

   Creative direction, storytelling, and art direction for the Arizona Coyotes.


     Aiming to shed years of uncertainty and poor fan engagement, the team asked us to help them move in a new direction.

I served as creative lead on a team that developed a brand new voice and visual language to support a change in both ownership and team mentality.

The work was highlighted by Fox Sports, ESPN, and USA Today.








    “The Coyotes have embarked on an aggressive rebranding effort that celebrates the uniqueness of their team and pays homage to the dedicated fan base they have accumulated.”

︎USA Today

Agency: 160over90
ECD: Tammo Walter
CD: Kyle Arango, Sean Wood
Copywriter: Nick Micale