Arizona Coyotes

A Pack Apart

Creative direction, storytelling, and design for the Coyotes’ 2015 marketing re-brand. After years of insecurity and poor fan engagement, the team tasked us with developing a bold new direction.
I served as creative lead on a team that developed a brand new voice and visual language to support a change in both ownership and team mentality. The work was featured by Fox Sports, ESPN, and USA Today.

Agency: 160over90
ECD: Tammo Walter
CD: Kyle Arango, Sean Wood
Copywriter: Nick Micale