Chaco
(2019) Concept development, art direction and design for Chaco’s Spring/Summer ’19 social campaign.
With the popularity of technical footwear growing, our client targeted a new audience. Tasked with creating a unique extension of an evolving brand, we created a surrealist world of colorful landscapes that married Chaco’s home in the outdoors with an editorial approach.
With the popularity of technical footwear growing, our client targeted a new audience. Tasked with creating a unique extension of an evolving brand, we created a surrealist world of colorful landscapes that married Chaco’s home in the outdoors with an editorial approach.
Credits—
Agency: AUXILIARY, Inc.
Role(s): Concept Development, Art Direction, Design
Photography: Dean Van Dis, Pete McDaniel
Styling: Grace Kelly
Role(s): Concept Development, Art Direction, Design
Photography: Dean Van Dis, Pete McDaniel
Styling: Grace Kelly