(2020)

Dragon’s Milk
Strategy, creative direction, and brand development for New Holland Brewing.

We were approached by New Holland Brewing to help grow Dragon's Milk–their most popular offering–from a beer into a brand of its own.

We developed a new brand identity through a verbal and visual voice that spoke to their target demographics, positioning Dragon's Milk as a premium beverage meant to be savored and celebrated.

Agency
AUXILIARY, Inc.

Role(s)
Brand Strategy
Concept Development
Art / Creative Direction

Photography
Pete McDaniel
Logan Zimmer