Travis Martin(TM) is a Detroit-based designer, art director, and human being who has spent his career helping brands better communicate through strategic art direction and design.
As the Art Director of FLOYD![]()
, he and his team are responsible for the design, visual language, and overall voice of the brand. He’s worked previously with a wide array of clients and industries on everything from environmental design and retail expressions to high-level storytelling and complete brand overhauls. He has helped brands establish their visual identity and professional sports teams change their image, designed merchandise for artists and musicians, and launched products for sportswear giants.
He strives to create a sense of immediacy in his work, with an aesthetic inspired by brutalism, fashion, popular culture, and the ephemera of early-aughts punk and hardcore. His work has been recognized by dozens of people on the internet.
Past Clients & Collaborators
Nike, Jordan Brand, UCLA, Columbia Sportswear, NBA, MLB, NFL, Nike N7, Steelcase, BMW, Miami (OH), Lyft, Arizona Coyotes (NHL), Delta, Merrell, New Holland Brewing, Mind Over Matter Records, Chaco, KIA, Religion Studio, 160over90, Public School, Architects (UK), and more.
ContactEmail, Text
ElsewhereInstagram, Twitter, Discogs, Tumblr
Recently PlayedDeafheaven - ‘Lonely People with Power’
Glare - ‘Sunset Funeral’
OVERSIZE - ‘Vital Signs’
Militarie Gun - ‘Life Under the Gun’
Greet Death - ‘Die in Love’
© 2025
‘Bad for Basketball’
A self-initiated zine about the ‘Bad Boys’-era Detroit Pistons (1981-1991).
The Floyd Cafe
Art direction and design for Floyd’s temporary cafe space within the first annual Season Art Fair at Michigan Central. Event photography courtesy of Daniel Ribar.
‘The Lodge’
Souvenir bumper stickers for my favorite stretch of road.
The Shed Sale
Promotional posters for Floyd’s annual Shed Sale (2024).
Architects (UK)
(2021)
(2021)
Commissioned merchandise, poster, and promotional designs for the album, ‘For Those That Wish To Exist’.
Floyd
Wordmark, campaign creative, and event branding for the launch of the Soft Serve Sectional, complete with ice cream pop-up. Event photography courtesy of Carbon Stories.
Hollowed Body
Art direction and design concept for ‘Condemnation of the Empty Flesh’.
REVOKE
A zine exploring the relationship between art and music.
Floyd
Campaign design for the launch of The Squishy Chair.
Purse Candy
Concept artwork for the EP, ‘Ma’am’.
Floyd
Art direction & design for a collaboration with Gere Kavanugh.
Re.Source
Wordmark for a line of sustainable packaging.
Religion Studio
Brand development, art direction, and design.
Detroit, A Portrait
Typography and poster design.
Floyd
Campaign creative and brand evolution.
Live Nation
Posters for 20 Monroe Live (2017-19)
LFFF
Poster for a hyper-local, invite-only film festival.
Floyd
Launch campaign art direction and design for a new sectional.
Nike Baseball
Campaign proposal for the 2017 MLB season.
Self-Initiated
Artwork for various playlists and mixtapes.
Chaco
Campaign creative, art direction, and photography direction. Photography by Logan Zillmer, styling by Grace Kelly.
Nike N7
Campaign creative and design for Spring/Summer 2017.
MISC.
Self-initiated design explorations.
Religion Studio
Artwork concepts for their 'Artist Mix Series'.