Travis Martin is a designer, art director, and human.

Dragon’s Milk

(2020)          Strategy, creative direction, and campaign development for New Holland Brewing.

                  We were approached by New Holland to help grow Dragon's Milk, their most popular offering, into a brand of its own. Our team developed a strategic approach based around their target market. Re-imagining their existing campaigns from the ground up, we created a lifestyle brand and social narrative that positioned the product as something to be tastefully enjoyed.

                  Aiming to capture authentic, true-to-life experiences over all else–we established a set of visual guidelines and accompanying language that invited our audience to share in the experience.

Agency: AUXILIARY, Inc.
Role(s): Art Direction, Concept Development, Strategy
Photography: Pete McDaniel, Logan Zimmer

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