Travis Martin is a designer, art director, and human.
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Dragon’s Milk


(2020)          Strategy, creative direction, and campaign development for New Holland Brewing.

                  We were approached by New Holland to help grow Dragon's Milk, their most popular offering, into a brand of its own. Our team developed a strategic approach based around their target market. Re-imagining their existing campaigns from the ground up, we created a lifestyle brand and social narrative that positioned the product as something to be tastefully enjoyed.

                  Aiming to capture authentic, true-to-life experiences over all else–we established a set of visual guidelines and accompanying language that invited our audience to share in the experience.







Credits—
Agency: AUXILIARY, Inc.
Role(s): Art Direction, Concept Development, Strategy
Photography: Pete McDaniel, Logan Zimmer



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