Travis Martin
Art direction and design
Info, List        
Travis Martin

(2020)

Dragon’s Milk
      Strategy, creative direction, and brand development for New Holland Brewing.

We were approached by New Holland Brewing to help grow Dragon's Milk–their most popular offering–from a beer into a brand of its own.

We developed a new brand identity through a  verbal and visual voice that spoke to their target demographics, positioning Dragon's Milk as a premium beverage meant to be savored and celebrated.



Agency
AUXILIARY, Inc.

Role(s)
Brand Strategy
Concept Development
Art / Creative Direction

Photography
Pete McDaniel
Logan Zimmer