Travis Martin(TM) is a Detroit-based designer, art director, and human who specializes in branding with a focus on storytelling through strategic design and art direction.
Over the past decade, I've had the pleasure of working with a diverse array of clients and industries–including sportswear, athletics, higher education, and more. Now, I work in-house as the Senior Brand Designer for Floyd.
My work is influenced by loud music, fashion, and popular culture. As a former musician, I’m inspired by the art and ephemera from the punk scenes of my youth. It informs my aesthetic with a sense of urgency and immediacy that–along with modernist principles–guides my visual approach.
Nike, Jordan Brand, MLB, NBA, NFL, UCLA, Merrell, Steelcase, Columbia Sportwear, Lyft, Chaco, KIA, New Holland Brewing, Arizona Coyotes, Religion Studio, BMW, Delta Airlines, Architects (UK), Public School
Services Art Direction, Graphic Design, Branding, Advertising, Apparel Design, Brand Strategy, Campaign Development, Print and Editorial Design, Music Packaging and Merchandise
Experience · Senior Brand Designer, Floyd (Current) · Freelance Art Director (’20–’21) · Senior Designer, AUXILIARY, Inc. (’18–’20) · Lead Designer, HERENOW (’16–’18) · Designer, 160over90 (’14–’15) · Art Director, Hanon McKendry (’12–’14)