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We were approached by Nike to present a concept to serve as the campaign for the 2017 baseball season. Focusing on the new generation of baseballers, we developed a brand story around their energy and exuberance, celebrating their disregard for the game’s unwritten rules.
It was essential that the campaign also support Nike retail accounts -- off-season training, equipment, and Gear Up initiatives.
We proposed the use of Nike’s Volt green throughout these retail executions to create distinction in the market and immediate brand recognition.
We proposed the use of Nike’s Volt green throughout these retail executions to create distinction in the market and immediate brand recognition.
