Proposed creative and art direction for Nike’s 2017 Baseball campaign. Our team was tasked by Nike with presenting the sport and its athletes in a disruptive way.
We developed a brand story that challenged the notion of the game’s unwritten rules. Celebrating the personality of the players and energy of the game, we developed a modular visual language that worked easily across an array of touchpoints.
It was essential that the visual language also support Nike’s retail campaigns -- off-season training, equipment, and Gear Up initiatives.
We proposed the use of Nike’s Volt green throughout these retail executions to create distinction in the market and immediate brand recognition.