Proposed creative and art direction for Nike’s 2017 Baseball campaign. Our team was tasked by Nike with presenting the sport and its athletes in a disruptive way.
We developed a brand story that challenged the notion of the game’s unwritten rules, choosing to celebrate the personality of its players and their youthful energy.
It was essential that the visual language also support Nike’s retail campaigns -- off-season training, equipment, and Gear Up initiatives.
We proposed the use of Nike’s Volt green throughout these retail executions to create distinction in the market and immediate brand recognition.