︎Art direction and design

‘Unwrite Everything’

   Proposed creative and art direction for Nike Baseball.

     We were approached by Nike to present a concept to serve as the campaign for the 2017 baseball season. Focusing on the new generation of baseballers, we developed a brand story around their energy and exuberance, celebrating their disregard for the game’s unwritten rules.

     It was essential that the campaign also support Nike retail accounts -- off-season training, equipment, and Gear Up initiatives.

We proposed the use of Nike’s Volt green throughout these retail executions to create distinction in the market and immediate brand recognition.