Proposed creative and art direction for Nike’s 2017 Baseball campaign. Our team was tasked by our client with presenting the sport and Nike’s lead athletes in a new light.
We developed a brand story that challenged thegame’s history of unwritten rules and celebrated the energy and exuberance of the league’s new youth movement.
It was essential that the visual language also support Nike’s retail campaigns -- off-season training, equipment, and Gear Up initiatives.
We proposed the use of Nike’s Volt green throughout these retail executions to create distinction in the market and immediate brand recognition.