Nike N7

(2017)        Art and creative direction for Nike’s Spring/Summer ’17 N7 Collection.

                 Nike’s N7 Fund benefits and celebrates Native American and Aboriginal communities. Every year, Nike and N7 release a collection based on the heritage of their athletes.

                 For their Spring ’17 capsule collection, Nike created a product story around NHL athlete Jordan Nolan (Ojibwe) and Olympic Gymnast Ashton Locklear (Lumbee). Based on the product story, our team developed the identity and visual language for the collection’s marketing campaign.

︎︎︎ YouTuber Jacques Slade unboxed the seeding kit.

Agency: HERENOW Creative
Role(s): Art Direction, Creative Direction, Design
Athlete Photography: Josh Manore, Wonbin Kim