(2019)
‘Say Hello’
Art and creative direction for Chaco SS’19.
With the popularity of technical footwear growing, our client targeted a new audience.
Tasked with creating a unique extension of an evolving brand, we created a surrealist world of colorful landscapes that married Chaco’s home in the outdoors with an editorial approach.
Agency
AUXILIARY, Inc.
Role(s)
Creative Direction
Concept Development
Photography
Dean Van Dis
Styling
Grace Kelly
Art and creative direction for Chaco SS’19.
With the popularity of technical footwear growing, our client targeted a new audience.
Tasked with creating a unique extension of an evolving brand, we created a surrealist world of colorful landscapes that married Chaco’s home in the outdoors with an editorial approach.
AUXILIARY, Inc.
Creative Direction
Concept Development
Dean Van Dis
Grace Kelly