TRAVIS MARTIN

INFORMATION ↑

A Detroit-based art director, designer, and human being—Travis Martin works within brand systems to craft meaningful, engaging narratives.
For nearly 20 years, he’s been distilling these systems into strategic art direction and concise storytelling—often working to carve away ‘what isn’t’ in order to find ‘what is’.
He spent the past 5 years (2021-2026) at FLOYD, leading the brand design of the DTC furniture company. He worked across multiple disciplines to drive brand messaging and expanded upon their existing identity to develop a modular brand ecosystem for use across digital and physical applications.
Prior to FLOYD, he worked at a number of agencies in Michigan, California, and Oregon for commercial clients like Nike, Steelcase, Arizona Coyotes, UCLA, Merrell, and Chaco.
He began his practice designing flyers, merchandise, and album packaging for other independent musicians while touring in the early aughts. Over the course of his career, he has worked with an array of clients that range from independent record labels to global furniture manufacturers on everything from production design and retail expressions to multichannel campaigns and holistic rebrands.
Inspired by the principals of brutalism and aesthetics of both sports and hardcore music, his work is economical by design—it communicates with a sense of urgency and immediacy.

Nike, Jordan Brand, UCLA, Columbia Sportswear, NBA, MLB, NFL, Nike N7, Steelcase, BMW, Miami (OH), Lyft, Arizona Coyotes (NHL), Delta, Merrell, New Holland Brewing, Mind Over Matter Records, Chaco, KIA, Religion Studio, 160over90, Public School, Architects (UK), and more.

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[2021-26] FLOYD
HEAD OF BRAND DESIGN
ART DIRECTOR
SENIOR BRAND DESIGNER
DETROIT, MI

[2020-21] FREELANCE
ART DIRECTOR / DESIGNER

[2018-20] AUXILIARY, INC.
SENIOR ART DIRECTOR
GRAND RAPIDS, MI

[2016-18] HERENOW CREATIVE
LEAD DESIGNER
PORTLAND, OR

[2014-15] 160OVER90
DESIGNER
NEWPORT BEACH, CA

[2012-14] HANON McKENDRY
ART DIRECTOR
GRAND RAPIDS, MI

[2009-12] KENDALL COLLEGE
OF ART & DESIGN
GRAND RAPIDS, MI

STUDIO EXCELLENCE AWARD (2012)
STUDENT ADDY (2011)
PRESIDENTS LIST (2009-12)