(2017)
‘Unwrite Everything’
Proposed campaign for Nike Baseball’s 2017 season.
We were commissioned by Nike Baseball to present a campaign concept for the 2017 season that could infuse some much-needed energy into the sport.
For many, baseball has an outdated tradition of etiquette and behavior. Focusing on the players who play the loudest, we developed a campaign around their spirit and exuberance, celebrating their disregard for the game’s unwritten rules.
Agency
HERENOW Creative
Role(s)
Concept Development
Creative Direction
Art Direction / Design
Proposed campaign for Nike Baseball’s 2017 season.
We were commissioned by Nike Baseball to present a campaign concept for the 2017 season that could infuse some much-needed energy into the sport.
For many, baseball has an outdated tradition of etiquette and behavior. Focusing on the players who play the loudest, we developed a campaign around their spirit and exuberance, celebrating their disregard for the game’s unwritten rules.
HERENOW Creative
Concept Development
Creative Direction
Art Direction / Design