Travis Martin
Art direction and design
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Travis Martin

‘Unwrite Everything’
       Proposed campaign for Nike Baseball’s 2017 season.

We were commissioned by Nike Baseball to present a campaign concept for the 2017 season that could infuse some much-needed energy into the sport.

For many, baseball has an outdated tradition of etiquette and behavior. Focusing on the players who play the loudest, we developed a campaign around their spirit and exuberance, celebrating their disregard for the game’s unwritten rules.

HERENOW Creative

Concept Development
Creative Direction
Art Direction / Design