Religion. Studio

Brand development, art direction and design for the launch of Religion Studio–a brand loyalty studio based in New York.
                 Religion approached me ahead of their launch to help clarify and visualize the studio’s overarching brand. I worked in close collaboration with the studio’s founder to identify key connections within their existing narrative and develop a brand aesthetic.
                 As a creative entity with a myriad of services and offerings, it was important to create a flexibile brand–driven more by narrative and ethos than a strict visual language. With a logo system already in place, it was my role to bring the spirit of the brand to life through visual vernacular and design systems.